Why do you need SEO?

Today, in the era of the Internet and social networks, almost everyone know about Search Engine Optimizing (SEO). So, what is this?

Here we will look at the main things you need to know about optimizing your search engine.

So, what is SEO and what you need to know to use it properly?

Quite simply, SEO is a common term for all methods that you can use to ensure the visibility of your website and its content on the pages of search engine results. In other words, it is a set of tools to make your product popular.

For the purposes of this article, when we talk about visibility, we mean how well the website is displayed for certain search terms in organic results. Organic results refer to those that are naturally displayed on a page, not in paid sections

You most often open the first link in Google, right? That is why you need SEO.

Creating a strong site architecture and providing a clear navigation will help search engines quickly and easily index your site. This also, most importantly, will provide visitors with a good experience of using your site and encouraging repeat visits. It’s worth considering that Google is paying more attention to the user. And if your site is comfortable for the user, then Google will not leave you unattended.

Well, according to a study on an extended web ranking (as I have already raised when discussing Google’s domination methods), the first SERP of the top five results is 67.60% of all clicks, and the results from six to ten are only 3 , 73%. So it’s important that your site appears in the top five results.

However, how can this be achieved? After all, the competition is simply crazy, offers are similar in content, and the user always chooses only one thing. Here are some criteria that will answer this question.

So, what are the search engines looking for?

1) Relevance

Search engines are trying to provide the most relevant results to a search query, regardless of whether it’s a simple answer to the question “How old is Tom Hanks?” (The answer that Google will most likely give you without leaving the SERP) will be more complicated with such queries as “What is the best music shop closest to me?”

2) The quality of your content

Do you regularly publish useful, high-quality articles, videos and other types of popular and well thought out media? Are you writing for real people, not the search engine itself? Well, if you do not, then you should. At least, if you want to succeed. Recent research on rating factors suggests that Google is moving towards a larger content format that understands the visitor’s overall goals rather than using keywords based on popular searches to create content. In principle, stop worrying about keywords and focusing on user experiences. Cuckoo’s words are at the past. Web systems are evolving with us – they become more picky, and they now know more than individual keywords.

3) User experience

In simple words – you have to build your site so that the user want to explore it. Interesting tags, easy navigation, promotional headers – all this works great, if it’s well-designed.

4) Compatibility between devices

Is your website and its content equally optimized for any given screen or device size? Remember that Google has said that adaptive design is its best way to optimize mobile devices.

You will have to work on it, or to hire IT team of specialists and web designers, but efforts will be worth the result.

What Search Engines are NOT looking for?

When we talk about SEO, we always have a conversation about what the search engine are looking for and what criteria your site will be able to get in the top search.

However, in addition to positive qualities, there are negative ones as opposed to them. That is, the quality of the site, in the presence of which the search engine will ignore your site.

And in order to fully understand the work of your site and achieve maximum efficiency, you need to have information on both sides of the medal.

So, what exactly search engines are NOT looking for?

There are many blacklist practices that could result in a large-scale Google fine on your site, so it’s best to avoid doing so even if it looks like a brilliant easy victory at that time.

Excessive keywords

Excessive keywords on your pages, especially if they obviously affect the readability of your site, is a taboo for you if you want to succeed. There is no doubt that Google is using keywords more often as a rating factor. Today, search engines are guided by the content as a whole, not just individual words.

Not relevant links

Leaving links in articles or other content, you need to take care of their relevance to the topic.

If the article about self-development, if you leave a link to someone’s Twitter or something like that – be sure, that search engines will not show the user such content.

Annoying ads

Make sure that your site is not saturated with advertising, which forces the user to complete the review of your page faster.

Duplicate content

If Google finds two identical parts of the content, regardless of your own site or something you do not even know, it will only display one of those pages. You need to know about scraper sites, automatically stealing your content and re-publishing your own content. Be an expert copywriter and responsible material publisher.

Hidden text and links

There are ways to manipulate ratings that a user may never see, but Google is likely to find and punish you for it.

Stay away from using white text on a white background, positioning text out of the screen, setting the font size to zero, or hiding a single-character link like a comma or a full stop.